Product, Pricing, and It's Promotion

Companies may have either millions of products or just a few hundred; in any scenario, ultimate goal is to increase online sales. One way is with offers, say, at cart level, on products, categories and coupons. Hence preference will be to have an engine engineered to handle all types of promotions and be easily pluggable to any Cloud and eCommerce platforms. Moreover the kind of user friendliness it can offer to marketing and product teams matter.

We have inspired by eCommerce leaders, their feedback, requirements and easiness we can provide to individual team in configuring promotions with wide variety of offers. Considering feedback and business challenges from some of the best minds in the industry we have developed a customized engine, with the following features:

Scalable and can be easily pluggable to any Cloud and eCommerce Platform
User friendliness to customize offers and promotions at various buying journeys
Can activate or deactivate promotions and offers at any point of time and in real time
Should be in a position to add new products on the fly and capability to configure promotions in real time

Based on these pain points we have developed a solution, which is scalable, readily pluggable, cloud agnostic, real-time and has on the fly configuration capabilities.

Features:

Ability to test the pricing calculations for the promotions in Beta mode (without enabling to live customers)
Flexibility of having multiple coupons created and tagged to a promotion which helps in achieving the multi-user coupons easily for the same promotion/offer
Caching the product pricing and promotions data for high throughput
Extensible pricing calculations through Rule Engine – makes it easy to add new promotion types
High performance data loads for data onboarding
Containerized and automated deployment: provisioning, availability and auto-scaling.
Cloud agnostic and can be deployed on any cloud (private or public)

Business Scenarios:

Pricing and Promotion configuration (UX & APIs)

Ability to load Product catalogue (SKUs/categories) with base prices
UX for configuring and managing different kinds of promotions
Authentication and authorization for managing multiple business users for configuring and managing promotions
View promotions that are configured by user and or product eligibility

API integration with eCommerce platform

Product-pricing: Get pricing for individual products (with quantity) after applying promotions that are configured in the system (e.g. integration point with e-Commerce site: Product Listing Page (PLP), Product Detail Page (PDP)
Cart Pricing: Get pricing for the entire cart (that contains a list of SKU/qty pairs) applying all product and cart-level promotions as applicable

Enterprise Grade Capabilities:

Performance

Promotion Engine is decoupled internally and deployed on REDIS cluster which is scalable horizontally
This makes upgrading the clusters, attaching/detaching additional nodes easier which helps in keeping the engine at its best in terms of speed and performance against 1000s of concurrent pricing requests

Agile ready and highly customizable

Microservices architecture adopted is flexible enough to implement any specific business flows independently
Customizing the scaling at each micro service helps in meeting different business requirements and flows without impacting the architecture
Custom promotions (based on the business requirements) can be implemented at different layers

Easy Installation

Deploy the entire stack (web app, gateway, services, clusters and database) together easily with the Kubernetes complete containerization setup
Automated deployments based on the schedules
Setting up and shutting down the environments is easy

Ps-on-fly has all bells and whistles to provide promotions and offers to your customers on the fly. With a user-friendly backend portal, scalable and customizable architecture, and products upload capacity up to 40 million, Ps-on-Fly is one of the must have product for eCommerce companies.

The foundation of Ps-on-fly is based on knowledge acquired by professionals, who has implemented large and complex eCommerce platforms, and years of experience in customizing and improving the performance and developing a solution which is user friendly to marketers and product teams.

We are certain that adaptation of Ps-on-Fly, will provide capabilities to eCommerce companies in offering customers with accurate and timely promotions and offers, more over a complete turnaround can be seen in the Products, its pricing and promotions management.

Ready to take your promotions to next level. Reach us at info@techouts.com.

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