Sanity.io as the core CMS

The Story

Our client is one of the largest marketplaces with wide variety of product categories right from apparels to electronics, insurance to hospitality and online grocery to utility bill payment services.

Challenges:

1. Updating content on the fly – and feasibility to upload images,videos and docs in no time
2. Powering vendors to directly push offers and promotions to the marketplace App and PWA
3. Personalized content and offers showcasing based on each user interests and demographics

Business Scenarios:

Our client primary goal is to provide personalized digital experience to each user and automate promotions and offers based on past purchase history and interests. And also, to engage and communicate with timely offers with respect to user profile. A few of the CMS use case requirements are

1. Omni channel Content delivery – Mobile, Tablet and Desktop versions
2. Rapid Content development (via APIs) – Power to quickly scale or deploy new channels
3. Modular Content and Assets – deploying content across any relevant touch points
4. Limitless Integrations that Power Next-level digital experiences – like personalized offers, events content triggering based on user profile and content templates publishing automation based past purchases

Sanity.io Customization

Based on business scenarios, team at Techouts executed a POC specific to CMS use cases, and recommended Sanity.io to manage content. Following are highlights of powerful features implemented for the client:

1. Sanity has a pre-configured Studio and a functional front-end which allow to get started immediately on templates configuration
2. Sanity Editor or Studio has features such as defining content models with simple Javascript, and this functionality has been providing superior editing features for our client
3. Reusability of content components and API call was built by leveraging react components
4. Sanity supported with API first pattern, Un-cached REST API, CDN based Cache and GROQ and GraphQL which helped us to expose exceptional APIs to frontend
5. We have enabled content authors, visual and interaction designers and technology professionals to collaborate on building the information architecture – more like a customization in the Sanity.io for collaboration that too with user-friendliness

Business Benefits:

Based on business scenarios, team at Techouts executed a POC specific to CMS use cases, and recommended Sanity.io to manage content. Following are highlights of powerful features implemented for the client:

1. Non-engineering teams like Marketing, UX and Merchandizing were able to collaborate on the accurate messaging, design and publishing content.
2. All these teams have access to the CMS (Sanity.io) for authoring content and publishing timely offers and promotions.
3. Offers and promotions are directly pushed to CMS as we have integrated client’s offer engine with CMS.
4. All these offers and promotions were published specifying content tags which further leveraged by personalizing tools to display content based on consumer profile.
5. We have implemented web analytics to track entire journey of web visitors and integrated the analytics system with content triggering engines so as to show case based on users browsing history.
6. Our managed services team is readily available to non-engineering teams upon requests to provide training on authoring and publishing content fragments without any development effort whatsoever.

About Techouts

Techouts is an enterprise technology enabler and solutions provider based out of Virginia and India. As an eCommerce and MarTech domain expert, Techouts develops technology which is highly reusable and faster time to market, this approach has been leveraged by some of the large enterprises to roll-out multiple product and service lines. With over 450+ employees Techouts has supported more than 80 large and complex eCommerce, Mobile and CMS implementations, connecting commerce and companies with consumers