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Starting with the very fundamental point, the content we see on a webpage of any company, where exactly does it come from, and how?

Now with this, the term Content Management System shows up. Yes, every website has a CMS or Content Management System, a software platform that stays responsible for its end-to-end content visibility plus content delivery, on the website. Being an inevitable part of the back-end of a website, CMS has been all-time support to every independent user and business to create, edit, modify and upload all sorts of content which includes everything we see in the front-end or on the final webpage. The most popular example of a traditional CMS platform could be WordPress, being used by several businesses.

Now with no further ado, it’s time to explore more about the CMS which includes a conspicuous evolution of traditional CMS into our new-age CMS, which we term Headless CMS and its efficacy to better contemporary commerce.

Traditional CMS or Headless CMS: What suits your commerce?

Now every business is unique in its own ways and here at Techouts we try to analyze what kind of CMS will benefit your business; the standard one or the headless one.

Standard CMS:

We are evolving all around in eCommerce in terms of multiple aspects and content is like a glue that holds everything all together. In the conventional CMS platform, there occurs to be a mandatory link between back-end CMS and front-end Design, where content will be displayed over the website pushed through a presentation layer. And to make a tiny change to the website you have to update the content manually by redoing the back-end. For most large enterprises and even small businesses that manage their content on only one digital platform, monolithic CMS could be most desirable.

Pros:
  • Content creation and publishing is easy and it gives rare technical glitches because of large community support.
  • Pre-existing themes and templates help you get your website designed with no expert support.
Cons:
  • Because of existing templates and themes, it limits creativity and can serve only websites. Scaling is a big concern and maintenance of the platform is expensive.
  • Requires expertise to use the platform.
Headless CMS:

Unlike the tightly coupled CMS, Headless CMS deals only with the back-end, and that’s it. Whatever content is there, you can just store and manage it in the back-end, the rest of the thing will be taken care of by Application Programming Interfaces or APIs. It will basically connect the back-end with front-end applications independently. Headless CMS has nothing to do with content layout and designs which gives you endless freedom to keep on updating content at the back-end without worrying about its presence on the front end.

Pros:
  • One content can go on multiple platforms at a time, using one back-end giving an omnichannel experience
  • Developers are free from worrying about content and can focus only on the presentation
  • A bonus for developers and marketers to use their heights of creativity in designing themes and templates
  • Customizable add-ons for quick yet trouble-free changes are possible
  • With the freedom to customize and upgrade the whole back-end without disturbing other aspects, scalability is easy to attain
Cons:
  • Maintenance and implementation could be expensive so it is better to take the help of a headless CMS implementation expert
  • An efficient team of marketers and developers has to work closely to get a website designed, hence it requires a lot of effort initially, but once implemented there could be n number of possibilities to present content.

Wrapping up: Headless CMS is the need of the hour

It’s the most difficult question to answer because every business has its own categorized audience and a thorough plan to generate revenue. It all depends upon your business needs.

If you are up to targeting the audience reaching out to your sole website, then traditional CMS is a good fit. But if you want to take some new turns in your business by introducing new innovations like headless CMS, you know all about its advantages.

Whatever you pick for your eCommerce, the main objective will be to give the best user experience to your audience.

Techouts has been a big support to several businesses helping them to understand their audience and amplify customer experience.

Schedule a quick call with our experts and get to know more about the advanced uses of Headless eCommerce. Maybe that will help you decide what to pick.

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