Become AI native with Mad Street Den (MSD)

Strategizing digital experience has been playing a significant role in the world of eCommerce, and companies focus was on omnichannel. As retail / Customer-centric businesses are the most advancing domains in setting an example of building experiences for consumers. The more relevant the experience and having a strategy to showcase right product or service at the right time. Or, establishing relation between company’s content and customers is the key to outrun competitors.

MSD (https://www.madstreetden.com/) is one such marvel when it comes to showcasing right content to right audience. Uses cases like search, personalization and product recommendations are possible with hundred percent accuracy.

Techouts have been developing a finest CMS and microservices with on-the-fly capabilities for one of the largest conglomerates. We even integrated multiple brand warehouses into a single platform to create synchronization between user profiles and carts from varied brands. In this implementation we have also integrated MSD with CMS and offer engine to publish pages, automate personalization based on user interests.

MSD has been one of the key content personalizing and automation engines for this client, driving from the front, and in triggering content from CMS and offers engine to show case in the frontend.

Adapting MSD can help organization to be AI native and drive use cases such as

1. Image, video, text and document recognition
2. Organizing data to know your users, creating profiles, showcasing targeting and personalized promotions
3. Lead qualification and nurturing to drive more qualified leads, enabling lead scoring and sales enablement

If you are a company with tons of unorganized content, then MSD would be the right fit for you in terms of organizing unstructured content. Further, Techouts as a Headless CMS implementation specialist has worked with 3rd party systems ranging from Web analytics, A/B testing to Campaigns Automation engines in helping companies build seamless experiences for their customers.

Do you want to know more: reach us at info@techouts.com.