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Mastering AEM, Adobe Analytics and Adobe Target

This case focuses on how a conglomerate company leveraged Adobe Analytics & Target for targeting consumers with personalized promotions, products, services, and offers.

 

Our client was planning to get all the customer data onto a single platform where our team played a crucial role in getting the tremendous customer data from different platforms of the business into individual global records. Using Adobe Marketing Cloud tools, we’ve helped our clients to maintain their customer’s data records at a common data platform. This enables them with powerful capabilities in targeting their customers with personalized content.

Challenges:

Key MarTech systems leveraged:

Solutions:

Results:

By delivering customers more than a traditional browsing experience, products can be showcased and highlighted with rich content experiences with the help of Adobe Analytics, AEM DAM, and Adobe target. This provides many benefits to the customer and gives the team a clearer understanding of the customer’s preference.

Techouts has been a go-to AEM and Adobe DXP partner for our client and in their tremendous success journey across channels. Within the first few months of launch, overall digital conversion rates have increased at a decent rate and ultimately paving the path for new revenue streams from shopping experiences which lead to an amazing success story.

When customers interact with your company, they expect a consistent approach and a compelling experience across all channels, from the web to apps. Techouts, as a leading Adobe implementation and the best technology partner, designs, implements and operates digital projects based on Adobe solutions with a full-service approach to deliver customized experiences to all your customers.

Our years of expertise in AEM, Adobe Analytics, and Adobe Target have helped us integrate business-leading marketing, analytics, advertising, and commerce solutions on a cloud platform, along with 24/7/365 services and support. We offer a seamless integration of Adobe Target and Adobe Analytics in your AEM platform that allows you to create an unparalleled digital experience.

If you are ready to maximize your customer engagement with a broad spectrum of Adobe Solutions, reach out to us today!