AEM as a Headless CMS to Support Content-as-a-Service
The time is overwhelming for technology & innovation. There has been a steady rise in the number of connected devices that are becoming indispensable in our day-to-day lives. Our expectations from these devices are growing as well; we want them to accomplish more, do it quicker, when and where it’s convenient for us. This has led to an outburst of communication channels that advertisers need to work with.
Many are shifting to a headless CMS as a backend-only archive of digital assets to maintain a consistent brand message while covering the most channels.
What is a headless CMS?
A headless CMS dissociates the content from the presentation. This enables the digital content to be handled and re-used from a single repository and distribute on various applications. This works well for flexibility but now there is added work to develop the presentation to present the same results. Content can become fragmented over different tools or embedded in silos across applications on the off chance that we aren’t careful. This further hampers conveying a consistent brand story across all channels.
AEM as a Headless CMS
Headless architecture provides another way of introducing AEM content. Unlike all the other conventional AEM solutions, headless does it without the presentation layer. Here you control the presentation entirely with your own code in any programming language.
An integrated design like a headless CMS with a central Web Services layer can surmount such challenges. Using this methodology with Adobe Experience Manager – AEM CaaS and Web Services layer serving as a back-end for business applications, it’s easier to build, maintain, test, and present experiences across the customer journey. This approach significantly leverages AEM Content Fragments that authorize users to create channel-neutral content with modifications. They are devised and maintained as page-independent resources.
Software infrastructure supporting the businesses on digital platforms can be categorized as follows:
Data Tier: This is the primary hub where information or content dwells. Usually, organizations require a centralized data tier to oversee content efficiently and evade duplication. A central data tier further makes it simpler to execute organization-wide content governance besides assisting to ensure that the content is uniform and exhibits a genuine sense of oneness for the organization’s overall brand image when utilized in different applications.
Web Services Tier: Web services are imperative for an enterprise to encapsulate the business rationale, which is indispensable to the core business model of the firm. There is a necessity to keep a central Web Services layer that is skeptical of the underlying information/CMS layer.
Application Tier: This level has the organization’s business applications that are utilized by its clients and drive the company’s revenue. Typically, this tier relies on the Web Services tier, which discloses the information from the Data tier.
Business Challenges in Using Multiple Systems with Disparate Content Repository and Structure
At a point when a business module uses multiple disparate frameworks, they experience a few challenges like:
•Long Release Cycles:
Business applications are slow to respond to current happenings in the world as they go by a long IT release cycle. It is practically impossible for the applications to consolidate the content changes corresponding to the real-time happenings in the world, and subsequently, it takes more time to publish data about new goods, offers, time-sensitive messages, etc. which prompts a prolonged time to market.
Migrating these applications to the AEM platform is meticulous, basically in light of the fact that these applications are transactional and require a quick/agile publishing of changes just for the content part. While the business logic rarely changes, the information in the form of messages, labels, disclaimers/disclosures, etc. needs to be modified and published quickly, requiring the use of AEM as a headless CMS.
•Duplication of Content:
It is common to discover some overlap of content consumption across business applications. Content curated once could be utilized in numerous business applications. To evade duplication of content and to take into account effective content governance, an organization needs to have a central place from where content can be developed and published to numerous business applications across different channels.
•Brand Inconsistencies:
Business applications are frequently manifested in silos and don’t have a standard content structure and theme, which exhibits inadequately on the company’s branding. This invites for a centralized platform to publish information about the company’s goods, offers, messages, and so on, and to build consistent branding across its business applications and consumer touchpoints.
AEM as a Headless CMS to Support Content-as-a-Service
The time is overwhelming for technology & innovation. There has been a steady rise in the number of connected devices that are becoming indispensable in our day-to-day lives. Our expectations from these devices are growing as well; we want them to accomplish more, do it quicker, when and where it’s convenient for us. This has led to an outburst of communication channels that advertisers need to work with.
Many are shifting to a headless CMS as a backend-only archive of digital assets to maintain a consistent brand message while covering the most channels.
What is a headless CMS?
A headless CMS dissociates the content from the presentation. This enables the digital content to be handled and re-used from a single repository and distribute on various applications. This works well for flexibility but now there is added work to develop the presentation to present the same results. Content can become fragmented over different tools or embedded in silos across applications on the off chance that we aren’t careful. This further hampers conveying a consistent brand story across all channels.
AEM as a Headless CMS
Headless architecture provides another way of introducing AEM content. Unlike all the other conventional AEM solutions, headless does it without the presentation layer. Here you control the presentation entirely with your own code in any programming language.
An integrated design like a headless CMS with a central Web Services layer can surmount such challenges. Using this methodology with Adobe Experience Manager – AEM CaaS and Web Services layer serving as a back-end for business applications, it’s easier to build, maintain, test, and present experiences across the customer journey. This approach significantly leverages AEM Content Fragments that authorize users to create channel-neutral content with modifications. They are devised and maintained as page-independent resources.
Software infrastructure supporting the businesses on digital platforms can be categorized as follows:
Data Tier: This is the primary hub where information or content dwells. Usually, organizations require a centralized data tier to oversee content efficiently and evade duplication. A central data tier further makes it simpler to execute organization-wide content governance besides assisting to ensure that the content is uniform and exhibits a genuine sense of oneness for the organization’s overall brand image when utilized in different applications.
Web Services Tier: Web services are imperative for an enterprise to encapsulate the business rationale, which is indispensable to the core business model of the firm. There is a necessity to keep a central Web Services layer that is skeptical of the underlying information/CMS layer.
Application Tier: This level has the organization’s business applications that are utilized by its clients and drive the company’s revenue. Typically, this tier relies on the Web Services tier, which discloses the information from the Data tier.
Business Challenges in Using Multiple Systems with Disparate Content Repository and Structure
At a point when a business module uses multiple disparate frameworks, they experience a few challenges like:
•Long Release Cycles:
Business applications are slow to respond to current happenings in the world as they go by a long IT release cycle. It is practically impossible for the applications to consolidate the content changes corresponding to the real-time happenings in the world, and subsequently, it takes more time to publish data about new goods, offers, time-sensitive messages, etc. which prompts a prolonged time to market.
Migrating these applications to the AEM platform is meticulous, basically in light of the fact that these applications are transactional and require a quick/agile publishing of changes just for the content part. While the business logic rarely changes, the information in the form of messages, labels, disclaimers/disclosures, etc. needs to be modified and published quickly, requiring the use of AEM as a headless CMS.
•Duplication of Content:
It is common to discover some overlap of content consumption across business applications. Content curated once could be utilized in numerous business applications. To evade duplication of content and to take into account effective content governance, an organization needs to have a central place from where content can be developed and published to numerous business applications across different channels.
•Brand Inconsistencies:
Business applications are frequently manifested in silos and don’t have a standard content structure and theme, which exhibits inadequately on the company’s branding. This invites for a centralized platform to publish information about the company’s goods, offers, messages, and so on, and to build consistent branding across its business applications and consumer touchpoints.
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