Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher
to have web pages load quickly on mobile devices. It also provide web developers a straight forward
option to create web pages on varied platforms.
One of our clients has facing a lot of performance issues in terms of page loads and DOM
(written and including third party libraries). In general, this can be done by optimizing the page loads
and removing/changing existing code. With AMP, we can produce the fast loading web pages by
converting the mobile web pages to AMP.
As per our client’s pain point on web pages load performance, we had proposed AMP and created
their homepage with AMP, redirecting the user to that web page if the channel is mobile. We used
AMP components to implement the existing functionality from mobile site. There are guidelines and
the limited size.
web pages loading and SEO.
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