Organizations are shifting to analytics for predicting outcomes and drawing out statistical data for a better decision-making process. While investing in multiple analytic tools, the prime focus is on turning customer interactions into insight at a lower operational cost.
Ever had a thought that you are capturing a heap of data but fail how to dig out gold from the ore. Ever hovered over the notion that your business’s success depends on better and faster decision making but fail to use the analytics.
When developing a travel or retail website, user experience, or UX, often becomes a secondary consideration as websites are often structured to best benefit the website owner, rather than the user.